Continuous research of market trends and data is necessary for a business to be relevant within it's niche. Immersing yourself into the past and present market-data can reveal opportunities to distinguish yourself from the rest of the market. Predecessors of the US Bloomberg Billionaires are living dioramas that can give insight to the critical-thinking behind gaining market share as well as the popular mistakes made from previous business ventures. Studying the tools that are now easily accessible - news, journals, and biographies - help us to evaluate both primary and selective demands in a market, create strategic business plans, and tactically gain advantages over competitors.